Pre-approval
Why this newsletter before it has public reach claims?
Operator action: Attach the prospect URL, package candidate, resident-useful CTA, UTM slug and copy-risk notes before asking David to approve any outreach.
Safe answer
It is a founding local placement in a source-linked Bath morning briefing; pricing reflects launch-stage proof, and no reach or performance claim is made until Buttondown analytics are verified.
Required proof
- Prospect serves Bath or a named B&NES coverage area
- Offer can be explained without regulated or unsupported claims
- Destination URL is public and stable
- Manual approval is recorded before outreach
Blocked until
David approves the exact prospect, message, route and timing.
First reply
Can we pay now or reserve a slot?
Operator action: Qualify fit before discussing dates: service area, landing page, offer, compliance risk, preferred package and whether the sponsor can approve copy quickly.
Safe answer
Payment and inventory holds are manual-only until the ad copy, dates, landing page and compliance notes are approved. A hold can be prepared, but not confirmed, before approval.
Required proof
- Approved landing page
- Package slug and requested dates
- Plain-text copy draft
- Compliance notes for health, housing, finance, education, employment, alcohol or prize wording
Blocked until
Booking intake is complete and checkout remains placeholder-only.
Copy review
Can we mention awards, reviews, outcomes or limited availability?
Operator action: Draft one 70-character headline, one 320-character body, one CTA and one plain-text fallback; reject unsupported popularity, scarcity, outcome or endorsement claims.
Safe answer
Only if the claim is current, source-backed and approved for this placement. Otherwise the copy stays practical: offer, place, date, booking route and reader usefulness.
Required proof
- Source capture for every claim
- Regulated wording check where needed
- No implied Good Morning Bath endorsement
- No subscriber count, open-rate or click-rate claim before analytics exist
Blocked until
Proof ledger marks the claim as safe for sponsor use.
Post-send report prep
What report do we get?
Operator action: Prepare the report shell before launch: placement date, package, destination URL, UTM, screenshots, Buttondown tag and fields that must stay blank until verified.
Safe answer
A concise post-campaign summary once the edition and analytics are verified: placement proof, destination URL, copy used and verified performance fields only.
Required proof
- Rendered issue screenshot
- Buttondown ad tag or metadata
- UTM destination
- Verified click or performance export before any metric is shared
Blocked until
Live Buttondown analytics and sponsor reporting checks are wired.