{ "market": "Bath and North East Somerset", "updated": "2026-06-16", "status": "internal_prep_only", "linearIssues": [ "MY-2577" ], "purpose": "Machine-readable first-close operator handoff for approved manual sponsor conversations.", "boundary": "Do not contact these prospects, send sponsor copy, create payment links, reserve inventory or publish claims until the editor explicitly approves live outreach.", "rankedAsks": [ { "rank": 1, "prospectName": "Andrews Bath", "packageSlug": "founding-issue-sponsor", "proposedWindow": "First verified property-led weekday edition after Buttondown analytics are checked", "approvalAsk": "Approve one Bath property sponsor outreach draft only after branch/service-area URL and regulated-claim review are attached.", "operatorPrep": [ "Capture public Bath branch, valuation or lettings landing page", "Draft copy around local move planning, not market growth", "Prepare UTM slug gmbath-andrews-founding" ], "hardBlockers": [ "No price-growth, investment-return or scarcity language", "No outreach until the editor approves prospect, copy, route and timing", "No Stripe checkout or inventory hold before live sponsor approval" ] }, { "rank": 2, "prospectName": "Komedia Bath", "packageSlug": "referral-reward-sponsor", "proposedWindow": "First referral push after MY-2571 referral metadata is verified", "approvalAsk": "Approve only a dated show, resident offer or member benefit with visible terms before any reward copy is used.", "operatorPrep": [ "Capture current programme, booking or resident-offer URL", "Draft evening/weekend copy with date window and terms", "Prepare UTM slug gmbath-komedia-referral" ], "hardBlockers": [ "No prize, voucher or giveaway wording without terms", "No popularity, sell-out or attendance claims without proof", "No referral reward launch until MY-2571 live wiring is verified" ] }, { "rank": 3, "prospectName": "King Edward's School Bath", "packageSlug": "weekly-bath-partner", "proposedWindow": "First school-run or family-planning week after Buttondown analytics are verified", "approvalAsk": "Approve education sponsor copy only if the landing page names age range, admissions/open-event route and safeguarding-safe wording.", "operatorPrep": [ "Capture official admissions or open-event URL", "Draft parent-facing copy without exam-result or deadline pressure claims", "Prepare UTM slug gmbath-kesbath-weekly" ], "hardBlockers": [ "No scraped parent, pupil or school contact data", "No academic outcome, exam-result or suitability claims without proof", "No outreach until the editor approves exact wording and route" ] }, { "rank": 4, "prospectName": "Bath Clinic", "packageSlug": "weekly-bath-partner", "proposedWindow": "First health, transport or appointment-planning week after Buttondown analytics and regulated-copy gates are verified", "approvalAsk": "Approve healthcare sponsor outreach only after the destination URL, service line and medical/compliance copy review are attached.", "operatorPrep": [ "Capture official Bath Clinic service or appointment landing page", "Draft copy around appointment information, not outcomes or urgency", "Prepare UTM slug gmbath-bathclinic-weekly" ], "hardBlockers": [ "No clinical outcome, consultant-quality, waiting-time or affordability claims without source proof", "No emergency-care, NHS relationship or endorsement implication", "No outreach until the editor approves exact wording, route and compliance notes" ] }, { "rank": 5, "prospectName": "Bath Rugby hospitality", "packageSlug": "founding-issue-sponsor", "proposedWindow": "First fixture-led Thursday or Friday edition once the current hospitality page and terms are captured", "approvalAsk": "Approve sport/hospitality outreach only if the fixture window, package route and age/alcohol terms are visible.", "operatorPrep": [ "Capture official hospitality or e-ticketing destination URL", "Draft fixture-specific copy without scarcity or partnership claims", "Prepare UTM slug gmbath-bathrugby-hospitality" ], "hardBlockers": [ "No sell-out, availability or fixture claims without proof", "No official partnership wording", "No alcohol-led copy without age-appropriate terms review" ] }, { "rank": 6, "prospectName": "Bath Preservation Trust museums", "packageSlug": "referral-reward-sponsor", "proposedWindow": "First weekend-culture referral push after MY-2571 referral metadata is verified", "approvalAsk": "Approve only a museum visit, event, membership or reward CTA with visible terms and resident relevance.", "operatorPrep": [ "Capture official museum, event or membership URL", "Draft resident culture copy without charity-impact or visitor-number claims", "Prepare UTM slug gmbath-bpt-referral" ], "hardBlockers": [ "No giveaway, ticket or membership reward wording without terms", "No charity impact, visitor-number or accessibility claims without proof", "No referral reward launch until MY-2571 live wiring is verified" ] } ], "conversationStages": [ { "stage": "Pre-approval", "ownerAction": "Attach the prospect URL, package candidate, resident-useful CTA, UTM slug and copy-risk notes before asking David to approve any outreach.", "buyerQuestion": "Why this newsletter before it has public reach claims?", "safeAnswer": "It is a founding local placement in a source-linked Bath morning briefing; pricing reflects launch-stage proof, and no reach or performance claim is made until Buttondown analytics are verified.", "requiredProof": [ "Prospect serves Bath or a named B&NES coverage area", "Offer can be explained without regulated or unsupported claims", "Destination URL is public and stable", "Manual approval is recorded before outreach" ], "blockedUntil": "David approves the exact prospect, message, route and timing." }, { "stage": "First reply", "ownerAction": "Qualify fit before discussing dates: service area, landing page, offer, compliance risk, preferred package and whether the sponsor can approve copy quickly.", "buyerQuestion": "Can we pay now or reserve a slot?", "safeAnswer": "Payment and inventory holds are manual-only until the ad copy, dates, landing page and compliance notes are approved. A hold can be prepared, but not confirmed, before approval.", "requiredProof": [ "Approved landing page", "Package slug and requested dates", "Plain-text copy draft", "Compliance notes for health, housing, finance, education, employment, alcohol or prize wording" ], "blockedUntil": "Booking intake is complete and checkout remains placeholder-only." }, { "stage": "Copy review", "ownerAction": "Draft one 70-character headline, one 320-character body, one CTA and one plain-text fallback; reject unsupported popularity, scarcity, outcome or endorsement claims.", "buyerQuestion": "Can we mention awards, reviews, outcomes or limited availability?", "safeAnswer": "Only if the claim is current, source-backed and approved for this placement. Otherwise the copy stays practical: offer, place, date, booking route and reader usefulness.", "requiredProof": [ "Source capture for every claim", "Regulated wording check where needed", "No implied Good Morning Bath endorsement", "No subscriber count, open-rate or click-rate claim before analytics exist" ], "blockedUntil": "Proof ledger marks the claim as safe for sponsor use." }, { "stage": "Post-send report prep", "ownerAction": "Prepare the report shell before launch: placement date, package, destination URL, UTM, screenshots, Buttondown tag and fields that must stay blank until verified.", "buyerQuestion": "What report do we get?", "safeAnswer": "A concise post-campaign summary once the edition and analytics are verified: placement proof, destination URL, copy used and verified performance fields only.", "requiredProof": [ "Rendered issue screenshot", "Buttondown ad tag or metadata", "UTM destination", "Verified click or performance export before any metric is shared" ], "blockedUntil": "Live Buttondown analytics and sponsor reporting checks are wired." } ], "gates": [ "Attach prospect URL, destination URL, package candidate, UTM slug and copy-risk notes before asking for approval.", "Do not contact prospects until editorial approval is recorded.", "Do not create Stripe checkout links, invoices, payment requests or inventory holds from this artifact.", "Do not claim subscriber counts, open rates, click rates or conversions until Buttondown analytics and sponsor reporting are verified." ] }